ABS-CBN Empowers the Filipino Kid with ‘Bida Best Kid’ Campaign

ABS-CBN, recognized as a child-friendly TV station by the credible Anak TV Foundation, embraces its responsibility to promote and produce values-oriented programs to Filipino children that not only entertain but also empower them as kids by launching the "Bida Best Kid" campaign today (March 18) on "ASAP 2012." 

Through the "Bida Best Kid" campaign, ABS-CBN is telling its viewers especially the parents that the programs aired on its free TV and cable channels are suitable to be viewed by their kids for its child-friendly content that feeds their minds with knowledge and good values. It feeds their aspirations to become the best that they can be, whether inacademics, arts, or sports. These shows will also serve as perfect opportunities for parents to bond with their kids.

The "Bida Best Kid" programs can be seen across all ABS-CBN platforms that include ABS-CBN Ch. 2, free TV channel Studio 23, anime cable TV channel Hero TV, and a free TV channel for kids to be offered on ABS-CBN Digital TV when the government gives the go-signal for the rollout.

Among the currently airing ABS-CBN programs that are certified kid-friendly are primetime series "E-Boy," educational program "Matanglawin," weekend fantasy series "Wansapanataym," weekday morning cartoon programs "Sailor Moon" and "Naruto" and weekend Nickelodeon and Marvel titles such as "Penguins of Madagascar" and "X-Men."

Watch the campaign kick off via this Sunday (Mar 18) on "ASAP 2012" with its first station ID starring the brightest "Bida Best Kids" of ABS-CBN such as Zaijan Jaranilla, Xyriel Manabat, Bugoy Cariño, Yogo Singh, "Junior Master Chef: Pinoy Edition" Final Four, and the kids from currently airing Kapamilya shows "E-Boy," "Wako Wako," "Goin' Bulilit," and even the kids from now defunct "Ikaw ay Pag-ibig," and "Pinoy Dream Academy: Little Dreamers."

The "Bida Best Kid" station ID will also premiere simultaneously on Studio 23 and Hero TV (SkyCable ch 44). For more information, visit its website www.bidabestkid.com going live online on the same date.

The "Bida Best Kid" station ID was created by ABS-CBN Creative Communications Management head Robert Labayen. It was directed by Peewee Gonzales, while the director of photography was Johny delos Santos. The "Bida Best Kid" jingle was written by Danie Sedilla-Cruz, while the music was composed by Ferdinand Dimadura.